I am a big thinker and an ideas person.
My passions in life are my family, design, sport, sneakers and music.
I am a provider of journeys – namely through visual design and strategic thinking. I believe that the design journey is a hand holding process, creating relationships with both clients and consumers in order to build trust in final delivery. Every part of the process leads to providing a customer experience.
I seek to be different and evoke emotion – sometimes smiles, sometimes tears…
After all, real and raw emotion is what it is all about.
Day to Day Expertise
1. Meet,Ask &Listen
Digest a brief
Understand a brief
Budget
Plan
2. CreateandDevelop
Initial Concepts
Present
Feedback
Develop
Presents
Sign off
360 Rollout
3. Deployvia Digital,Social & Print
Digital
Web Development
Wireframing
User Experience (UX)
User Interface (UI)
PDF Creation
Web Banners
Digital Advertising
HTML 5
DCO
On-Screen Graphics
Stadium Graphics
Decks/Presentations
Understanding of:
Digital Process
Digital Techniques
Digital Artwork
Buying Print
Managing Print
Brochures
Leaflets
Books
Reporting
Season Tickets
Packaging
Credentials
Feature Art
Stadium Graphics
Experiential
Events
Understanding of:
Digital File Types
Printing Process
Print Techniques
Producing Artwork
4. Creative Network
External resource to:
Developers
Photographers
Retouching
Videographers
Influencers
3D
Motion Graphics
Video
Editors
Printers (including Large Format)
Media Partners
Social
Experiential Production
Augmented Reality
Merchandise (including apparel, embroidery, screen printing and packaging)
Day to Day Expertise
1. Meet,Ask &Listen
Digest a brief
Understand a brief
Budget
Plan
2. Create
and
Develop
Initial Concepts
Present
Feedback
Develop
Presents
Sign off
360 Rollout
3. Deploy
via Digital,
Social & Print
Digital
Web Design
Web Development
Wireframing
User Experience (UX)
User Interface (UI)
PDF Creation
Web Banners
Digital Advertising
HTML 5
DCO
On-Screen Graphics
Stadium Graphics
Decks/Presentations
Understanding of:
Digital Process
Digital Techniques
Digital Artwork
Buying Print
Managing Print
Brochures
Leaflets
Books
Reporting
Season Tickets
Packaging
Credentials
Feature Art
Stadium Graphics
Experiential
Events
Understanding of:
Digital File Types
Printing Process
Print Techniques
Producing Artwork
4. Creative Network
External resource to:
Developers
Photographers
Retouching
Videographers
Influencers
3D
Motion Graphics
Video
Editors
Printers (including Large Format)
Media Partners
Social
Experiential Production
Augmented Reality
Merchandise (including apparel, embroidery, screen printing and packaging)
Experience and Education
I graduated from Northumbria University, England in 1998 with a BA (Hons) in Graphic Design and went on to work for several top London design agencies before starting my own business in 2005 with a second office in New York City in 2011.
Having created The Forest Studio from scratch, my leadership and managerial skills have clearly developed over the past 16 years. I have a roster of designers across the globe and know what it takes to not only create a team but build a ‘work hard, play harder’ culture.
With 22 years print and digital experience under my belt, I am capable of taking a brief from concept all the way through to final delivery. I am more than capable of budgeting, ideas, design/artwork, presenting, print buying and managing clients & their projects.
I remain to this day as passionate as ever about all aspects of design and culture.
I am 100% allowed to live and work within the United States of America and am currently in possession of a Permanent Resident Card.
Skillset
Identity
Branding
Print
Digital
Storytelling
Experiential
Signage & Wayfinding
Strategy
Copywriting
My Tools
Adobe InDesign
Adobe Illustrator
Adobe Photoshop
Adobe XD
Sketch
Figma
Adobe Fireworks
Adobe Animate (Flash)
Adobe After Effects
WordPress
Ableton Live
Ableton Push 2
Arturia Microfreak
Arturia Keylab MKII
Korg Minilogue XD
Korg Volca Keys
Korg Volca FM
Novation Circuit Tracks
Behringer MS-1
Serato DJ
Multi–cultural
Originally from Nottingham, England, I have lived in Newcastle-upon-Tyne, London and New York City.
I have been lucky enough to travel all over the world and experience the diversity of many cultures: France, Spain, Germany, Netherlands, Portugal, Austria, Italy, Denmark, Estonia, Canada, Thailand, Cambodia and Hong Kong.
Pinxton, Kansas, Barcelona, Portland (OR), Las Vegas and Hong Kong remain my favorite places to be.
Passion
Design
Sport
Sneakers
Making Music
Back to the Future
Nottingham Forest
Portland Timbers
New York Islanders, Jets,
Mets & Knicks
South Carolina Gamecocks
Kansas Jayhawks
The Almas
